Musa Balka Maina


This paper examines the challenges faced by public relations in tertiary health institutions in Nigeria. The paper used desk review to gather data and found out that public relation in Nigeria’s tertiary health institutions has been limited by challenges like inadequate funding, quacks and misconception among other challenges. The paper concludes that public relations in Nigeria are facing challenges that appear to be the reason for its ineffectiveness in most health institutions. The paper suggests that management of health institutions should employ qualified staff who are either PR professionals or are trained in the field of mass communication. Again Public relations department in tertiary health institutions should be adequately funded by the management so that they can be effective in the discharge of their duties.


public relations, tertiary health institutions, challenges, Nigeria.

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