Ademola Adesoji, Moyosore Alade (PhD)


This qualitative study delves into the intricate symbiotic relationship between communication strategies and institutional development within the context of Osun State University since the year 2019. As higher education institutions worldwide face evolving challenges and opportunities, effective communication emerges as a cornerstone for facilitating sustainable growth and development. Osun State University serves as a unique case study in this research, providing valuable insights into the dynamic interplay between communication initiatives and the university's overall development. Through in-depth interviews, content analysis, and document review, this study explores how communication practices and strategies have contributed to the evolution and transformation of Osun State University. It investigates the role of communication in shaping the institution's mission, vision, and strategic objectives. Moreover, it examines the impact of internal and external communication processes on various facets of institutional development, including academic excellence, research advancement, student engagement, and community outreach. The findings of this research reveal the multifaceted ways in which communication has influenced the institution's trajectory since 2019. It uncovers the pivotal role of transparent and strategic communication in fostering stakeholder engagement, promoting a culture of innovation, and enhancing the university's reputation. Additionally, the study sheds light on the challenges and opportunities encountered in aligning communication efforts with the institution's development goals. This study contributes to the existing body of knowledge on the symbiotic relationship between communication and institutional development in higher education settings. It offers practical insights and recommendations for university administrators, policymakers, and communication professionals seeking to harness the power of effective communication to drive positive institutional change. Ultimately, this research underscores the essential nature of communication as an enabler of growth and development in the modern university landscape, with implications extending beyond Osun State University to higher education institutions globally.


Symbiotic relationship, Communication strategies, Institutional development, Higher education, Stakeholder engagement.

Full Text:



Abdulkareem, A. Y. & Garbadeen, W. O. (2015). Organisational Structure and Personnel Management Practice in research universities. Public policy and administration Research, 5(12): 22-29.

Anyakoha, E. U., Uzuegbunam, A. and Ezeike, K. S. (2016). Channels of communication: Obstacles enhancement strategies and implications for the university to Government Research Report social science council in Nigeria Oxford foundation.

Argyris, C. (2011). Organisational Traps: Leadership, culture, organisational design. New York, NY: Oxford University Press.

Berger, B. C. (2018). Employees/organisational communications: employees-organisation-communication

Canary, H. (2011). Communication and organisational knowledge: Contemporary issues for theory and practice. Florence, KY: Taylor & Francis.

Cheney, G. (2011). Organizational Communication in an age of globalisation: Issues, reflections, practice. Long Grove, IL: Waveland Press.

Davis, C.V. (2014). Maithil Women’s Tales: Storytelling on Nepal-India Border, University of Illionis Press.

Davis, C.H., Smith, J., & Godo, E. (2014). Screenwriters in Toronto: Centre, Periphery and exclusionary networks in Canadian screen talent for creative cities: The social dynamics of innovation, 77-98.

Harris, T. E. & Nelson, M. D. (2018). Applied Organizational Communication: Theory and Practice in a global environment: New York: Lawrence Ciba.

Keyton, J.(2011). Communication and organisational culture: A key to understanding work experiences. Thousand Oaks, CA: Sage.

Lunenburg, F.C. & Ornstein (2008). Educational Administration: Concepts and Practices (5th ed.), Belmont, CA: Wadsworth/Cengage Learning.

Lunenburg, F. C. (2010). Formal communication channels: Upward, Downward, Horizontal and External. Focus on Colleges, Universities and Schools, 4(1), 1- 7.

Lunenburg, F. C. (2010). Communication in the Process: Barriers and Improvement of Effectiveness. Schooling, 1(1): 1-11.

Lunton, I. (2016). How to determine the appropriate communication channel,

Robin, B. (2026). The Power of Digital Storytelling to Support Teaching and Learning, 22, 37-51. Retrieved from (


  • There are currently no refbacks.

Copyright (c) 2023 Ademola Adesoji, Moyosore Alade (PhD)










ISSN (PRINT):    2682 - 6135

ISSN (ONLINE): 2682 - 6127





Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.