Grace J. Pepple (PhD), Samuel Terzungwe Akaa, Rebecca O. Enuoh (PhD), Lawrence Linus Makama, Eneyi M. Odibu


This study examined the effect of bolt strategies on the competitiveness of taxi business in Calabar, metropolis, Cross-River State-Nigeria. Specifically, the study investigated whether or not Bolt technology stategy, Bolt safety and security as well as customer service delivery strategy has effect on the competitiveness of taxi business in Calabar metropolis. The study is anchored on the resource based view theory originally proposed by Birger Wernerfelt (1984) and later developed and refined by Jay B. Barney (1990) and other scholars. The population of the study is made up of all the taxi and bolt drivers plying the Calabar metropolis (Marine, Etta-Agbor, Watt-market, Stadium, Mobil, Goldie and Mount Zion). A sample size of 200 was determined using Taro Yamanne’s (1967) formula. Data was collected through a structured questionnaire and analyzed using simple linear regression test statistic. From the result of the findings and test of hypotheses, the study arrived at the conclusion that Bolt Nigeria has some unique strategies it has employed in its areas of operations and these strategies to a reasonable extent are disrupting the taxi business in these areas. And also that technology innovation strategy has a high positive effect on competitive advantage in Bolt Ngeria, Calabar metropolis of Cross River State. On the strength of the forgoing; it is recommended that Bolt strategies have a major influence on the disruption of the taxi business in its areas of operations in Nigeria. Since this disruption is in favour of Bolt in Calabar, the firm is advised to expand to other geographical areas in Cross River State in particular and that Bolt’s technology innovation strategy has a significant influence on the competitive advantage in its areas of operations in Nigeria. However, it is suggested that the firm should focus more on research and development to improve on the Bolt innovation and also using technology innovation strategy that has been neglected by the existing taxi operators.


Bolt Strategies, Competitiveness, Taxi Business, Innovation, Calabar Metropolis.

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