Daniel Ngusha Chile (PhD), Mabel Mngohol Chile (PhD), Terfa Igbe (PhD)


This study examines the state of political public relations in Nigeria by focusing on E-governance, and voter participation in Nigeria electoral system. Its argument are based on the theoretical literature review on political public relations , campaigns , and the competitive advantages of spokes persons of political parties and what they stand for.  The nature of the analysis is exploratory rather than definitive, and specific investigations are needed to thoroughly explore and better theorize political image, campaign and competitive advantage in various political domains. The study also observed that deploying e-governance as political public relations strategy is not as easy as it seems especially in a country that is continually deficient in infrastructures. Also, factors responsible for low voter turnout were; inadequate voter and civic education, ineffective voter mobilization, the fear of violence during elections, unfulfilled promises by elected officials and low public trust in state institutions. It was similarly reviewed that political parties do not engage political public relations meaningfully therefore leading to ineffectiveness, while, political parties’ campaign lacks ideology and political will and the public were fed with propaganda…


E-Governance, Political Public Relations, E-governance, Voter participation.

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