AUDIENCE PERCEPTION ON PRESS COVERAGE OF FULANI HERDSMEN AND FARMERS’ ATTACK IN NIGERIA

Peter Olayinka Awofadeju (PhD), Kehinde Ayodele Olasanmi

Abstract


This study looked at the Audience Perception of Fulani herdsmen and Farmers Attack in Nigeria. The study adopted survey research design as a research method and used the questionnaire as the research instrument. Questionnaire was distributed to residents in Akure North Local Government Area of Ondo State. The study found out that residents in the study area were not satisfied with the news coverage of the Fulani herdsmen farmers’ attack in Nigeria. It also revealed that despite been aware of the Fulani herdsmen-farmers’ attack, the print media did not give prominence to the media coverage and reportage of the topic under discuss. Respondents also revealed that they understand the information been disseminated from time-to-time by the national dailies but sometimes, the information is not really clear and comprehensive as it ought to be. The lack of objectivity in report suggests that the print media coverage is slanted. There is the observation that the media is not considerate of all the voices in the conflict situation hence, it will be difficult to rely on the reports as an authentic and objective view of the conflict situation. However, the findings of this study indicated that Respondents indicated on the average that they are not satisfied with the coverage of the Fulani herdsmen conflict. This is the case as the average falls below the threshold of significance. Satisfaction is a function of the report covering areas of concern valued by the reader. The non-satisfaction with news report is a clear indication that the newspapers have not met the needs of paper readers who rely on the print media for factual and comprehensive coverage of the conflict.


Keywords


Audience, Fulani-Herdsmen, perception, Nigeria.

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References


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