EXPLORING THE UNDERLYING DIMENSIONS OF DIGITAL ENTREPRENEURSHIP AND COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA

Adudu Chiangi Adudu, Nomwhange Terhile Simeon, Ibiyemi Olusola Akinwade, Oladiran Olaniyi Ogundare, Adedayo Taoridi Alaka

Abstract


This study explored the effect of digital entrepreneurship and competitive advantage of SMEs in Nigeria. Specifically, the effect of digital knowledge base & ICT market, digital business environment & digital skills & e-leadership and entrepreneurial culture on competitive advantage of SMEs in Nigeria.According to a PwC study from 2021, a survey research design was used with a sample size of 394 participants from the states of Kano and Lagos. This sample size was obtained using Yamane's formula (1967). To ensure that the information was easily accessible, SMEs were chosen using a simple random sample technique. A well-structured questionnaire that was approved by management experts was employed as the instrument. KMO and Bartlett's test of spherecity and principal component analysis was appropriate at 0.824with a reliability index of 0.870. SPSS was used to perform multiple regression analysis and hypotheses were tested at a significance level of 0.05.It was discovered that digital entrepreneurship through digital knowledge base and ICT market, digital business environment and digital skills and e-leadership and entrepreneurial culturehave positive effect on marketing performance of SME’s in Nigeria. As a result of the research, it has been determined that digital entrepreneurship, including its impact on the ICT market, digital knowledge base, digital skills, digital business environment, e-leadership, and entrepreneurial culture, positively impacts SMEs' ability to compete in Nigeria. SMEs in Nigeria are advised, among other things, to adopt digital entrepreneurship in order to surpass their competitors.


Keywords


effect, digital entrepreneurship, competitive advantage, SMEs, Nigeria.

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