Oluwatosin E. Komolafe, Bernice O. Sanusi (PhD)


It comes as no secret that social media has become an integral part of our everyday lives. The things we post, like, search, and even the people we interact with can reveal certain attributes about ourselves that we did not know existed. Social media might seem like a safe place to interact and share all manners of information, however strong passwords and other security measures do not secure our data. Unknown to many social media users, these platforms have the ability to collect, store, and share users’ data with third parties. More often than not, privacy policies are not read through before granting these platforms access to personal information consequently leaving users to carelessly utilize social media by revealing more than they should. Numerous data breaches across social media platforms over the years have incited a growing concern with online privacy and how these social media companies use their data. Despite these concerns, users’ are still compelled to make use of social media in order to meet specific needs, which is why the uses and gratifications theory was employed in this conceptual study. This paper touched on issues with privacy policies, and privacy concerns regarding online social media networking.


Privacy Policy, Social Media, Social Media Networks, Data Users.

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