GLOBALIZATION, FOREIGN CULTURE AND IMPACTS ON YORUBALAND CULTURAL HERITAGE AND IDENTITY

Marcus Temitayo Akinlade, Adedeji Matthew Adedayo, Samuel Olabode Dada

Abstract


This paper sets out to establish the impacts of globalization and foreign culture on various aspects of Yorubaland cultural heritage and identity as well as determine the implications of cultural homogenization on Yorubaland and to ascertain if Yoruba is at mercy of the forces of globalization culture-wise; examine the positive and negative impacts of globalization on Yourbaland culture, informal education system, values, norms, beliefs and traditions. In addition, the paper discusses the conceptual meaning of globalization and culture. The paper also appraises ways of preserving the culture bequeathed on Yoruba’s from going into extinction and to expunge inferiority complex that makes us believe that what is foreign is automatically better. For the purpose of this study, the qualitative and quantitative research technique involving the use of in-depth interview and questionnaire. The data for this study were collected through primary and secondary sources. The interview was tailored towards eliciting information from key informants, including community chiefs, elders and other leaders. Consequently, secondary data were retrieved from textbooks, journals, newspapers, internet materials and literatures from academic journals in relation to the subject studied. For the purpose of theoretical framework, this work adopted globalization and cultural identity theory. Finding revealed that Globalization, as a double-edged sword, has impacted Yoruba culture and identity positively and to a large extent negatively. One cannot convincingly prove that its net effect is negative and it is assertive to state also that the negative effects came as a result of the Yoruba’s copying foreign cultures that are not in tandem with the Yoruba culture at their own freewill. The paper observes that globalization aims at cultural homogenization and there will be an emergence of mix-culture, which is “American-Yorubalism”.  The paper concludes that globalization has both positive and negative impacts on Yorubaland cultural heritage and identity.

Keywords


Globalization, Cultural, Heritage, Identity, Americanization, Homogenization.

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