Tyoapine John Hanmaikyur (PhD), Ringim Kabiru Jinjiri (PhD), Itodo Lawrence Sunday


The effect of Sales force Emotional Intelligences and Sales Performance was critically examined in this study with a case taken from transport companies in Benue state. The study employed a survey design while needed data were collected from secondary sources. Using the methodology of review of relevant existing literature, the paper qualitatively examined the effect of these identified variables and found that a major missing link in achieving sales growth in organizations can be traced to many factors including the absence of emotional intelligence from the organizations sales force. The paper found that sales persons that are emotionally intelligent have all it takes to achieve enhanced performance and increased sales growth in Transport companies. Based on this finding, the study has no option than to conclude that Sales force Emotional Intelligence has significant and sustained effect on Sales Performance in transport companies in Nigeria. Based on the above conclusion, a good number of recommendations were made including a call on the Management of transport companies to subject their sales force and indeed all other employee to Emotional intelligent training to attract the benefits that go with its acquisition.


Effect, Emotional Intelligence, Sales force, Sales Performance, Transport Companies, Benue State.

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